If someone is going to disrupt your business model, it better be you’, says Exago’s director and cofounder. Pedro do Camo Costa speaks to fashion editor Juliana Cavalcanti in an interview to inspire Jeroen Gulickx’s upcoming book ‘A Hotelier’s Mind, setting strategy for the future’.

In a world with fast evolving consumer patterns, the hospitality sector seems to be lagging behind, trapped in orthodoxies. Most of the changes with largest impacts, in fact, have come from outside the industry, Pedro highlights.

How can hotels innovate faster then? And where will the biggest opportunities come from? Engaged employees, customers’ insights and bolder experimentation will be increasingly key.

Check out the full interview here.