Photo: by Pawel Kadysz in Unsplash.com

Since the dawn of civilization, generations have learned through games: From basic knowledge like numbers and letters to eating and caring for each other. Games help make boring activities fun.

There’s nothing wrong with fun. In fact, in modern society, including the corporate world, interacting and “playing” with the Internet and mobile apps are part of our daily routine. You may not even notice it, but most apps on your mobile device are actually productivity tools with a gamification element to make them more attractive.

In the same way, gamification also boosts innovation initiatives. Exago’s Solution does exactly that. Our model proves that gamification can successfully be applied to innovation. As a result, the ideation and idea implementation processes become highly engaging, highly efficient and sustainable over time.

Be ahead of the game
According to Gartner’s Top Predictions, “Gamification addresses engagement, transparency of work and connects employees’ actions to business outcomes.” Gartner predicts that by 2015 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. It appears gamification in the corporate world is here to stay.

Insight: “The world’s top-performing organizations understand that employee engagement is a force that drives business outcomes. Research shows that engaged employees are more productive employees. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave the organization. In the best organizations, employee engagement transcends a human resources initiative — it is the way they do business.” (Employee Engagement, Gallup Consulting, 2010).

Pedro do Carmo Costa, Exago’s director and co-founder
pcc@exago.com

FROM THE START: Innovation looks easy – it’s not