Pedro do Carmo Costa, Exago’s director and co-founder, facilitated a workshop last November 14, at Innovation Land 2013, in Medellin, Colombia. Innovation Land brought together other thought leaders as Henry Chesbrough, Rowan Gibson, Stefan Lindegaard or Hitendra Patel.

Pedro’s workshop – “Are you innovation ready?” – focused on how companies think they are positioned for innovation and how they are really tackling it. In fact there is a huge difference between what they believe they do and what they really do. Facing this discrepancy helps companies understand how to plan and organize themselves to make sure their innovation efforts will be successful.

The event was a great opportunity to share insights and exchange views on the innovation trends and challenges for the future and how Exago can bring value helping solving most of those challenges and trends.